Lovehoney Group B2B Product Info Cards
Graphic Design
Project Overview
The purpose of this project was to provide additional product information to B2B customers to have available to their customers for in-store shopping. These sets of cards outline the product catalogue that is available for two separate brands. They needed to provide more detailed product information and key unique selling points that would help the customer compare products across each brand’s catalogue. The stores also needed to be able to add or take away certain product cards as needed if they change their in-store product offering.
Design
My goal for these product information cards were to create an easily readable and digestible piece of content that would provide useful information to the end customer. I wanted to feature photography of each individual product, alongside concise product descriptions, and most importantly, highlighting each brand’s distinct icons outlining unique selling points and product features. These icons are consistent across the product catalogue and can be compared easily between products. We decided to print these as sets of A6 cards that could be added or removed from a key ring in order to facilitate flexibility for each individual store.
