Project Overview

In support of Article’s Talent Acquisition team, the advertising team identified a need to have social media specific ads to help recruit delivery drivers in target markets around the USA. These types of ads should be clear and eye-catching, and showcasing the wage was most important.

Design

For these ads I wanted to design a bold, eye-catching, clear social media ad. In addition this ad needed to say “Article” very clearly so I utilised Article’s distinctive brand assets and followed Article’s social media design best practices. This shot of our delivery team in action showcases exactly what Article is recruiting for, and I also wanted to highlight the witty copy and starting wage. For these types of jobs the wage is a big draw for potential candidates.

Social Media Ads

• 16:9 for IG Stories

• 1:1 for Facebook