Article Fact Sheet
Graphic Design
Project Overview
Article’s Communications team was looking to do away with a traditional media kit in favour of a shorter fact sheet to give reporters a resource for everything they need without excess context. The supply chain team will also use this document to provide vendor partners with updated information on business health.
Design
I wanted to create a document that could clearly communicate the most important information while highlighting Article’s distinctive brand assets. I utilised core merchandising photography as well as brand illustrations to help communicate who Article is. Article strives to provide customers with the easiest way to buy beautiful modern furniture and I wanted this design to demonstrate that same feeling of ‘ease’.
