Product Catalogues
Production Graphic Design
Project Overview
In 2019, Article was testing printed catalogue mailouts as a new marketing channel. Alongside an external partner, there was a need to create both Outdoor (Summer) and Fall catalogues featuring Article’s seasonal campaign photography and top selling products. The external catalogue partner also provided best practices for Article’s team to work with.
Production Design
I was involved in all production design of the catalogues working alongside the lead graphic designer. I worked on all page layouts, overall typesetting, and print preparation of the design files. Also, for the Outdoor catalogue I was in attendance at the printing press for an in-person press check working with the printer operators to adjust the colour during the printing process to help fine tune the image output.
