Article Sale Campaign Ads

Digital Design

Project Overview

Static and animated digital advertising for Article’s Black Friday/Cyber Monday Sale in 2020 was required for both Facebook and Google. These would all follow the sale campaign style guidelines and advertising best practices. The unique part about this campaign was it was one of the first time that Article did not include any product imagery in ads, only graphics.

Design

Black Friday Sales are one of the biggest campaigns for Article, so as a part of the in-house creative team I designed static and animated ads for Facebook and Google as a part of the larger multi-channel campaign. My designs followed the Art Director’s campaign style guide and digital advertising best practices. The campaign graphics played on Article’s “dot” logo and using a monochromatic gradient in contrast with Article’s signature coral colour made for sleek and eye-catching designs.