Tooletries Brand Book
Graphic Design
Project Overview
Tooletries was in need of a succinct brand book to give external contacts, prospective retailers, and press as an introduction to the brand. This document needed to be concise and well-designed to help draw people in to learn more about Tooletries.
Design
I wanted to create a document that could clearly communicate Tooletries’ brand both in its design and content. I utilised core brand photography as well as iconography to help communicate who Tooletries is. Helping men feel good and look good, Tooletries is stylish, simple, and bold so I wanted this design to demonstrate those same traits.
