Tooletries Skincare Campaign
Graphic Design
Project Overview
As Tooletries entered the skincare space, a digital campaign was required for the skincare product launches in addition to the unique Endswell Face Tool. Following the boxing/fighting theme that started with The Endswell and its packaging, this campaign needed to have a more gritty and bold style. Also, each skincare product had an iconic name: The Trooper, The Fighter, and The Viking.
Design
For these digital ads and social media posts I wanted to design bold and eye-catching imagery. Using Tooletries’ distinctive brand assets as well as running with the boxing/fighting theme, we created a campaign featuring black and white photography with bright yellow graphic and typographic accents. This also lended itself well to highlighting the bright yellow bottles of each skincare product. As a part of this campaign I photographed each skincare product in a tray of water, and integrated this with the bold typography of this campaign, creating stop motion style ads.
Instagram Story
Outlining the benefits of one of the new products: The Fighter Eye Gel
